1. About This Policy

Best Life Fertility Centre (the Centre, we, us, or our), located at Majestic Tower, Sharjah, UAE, is a JCI and EIAC accredited fertility clinic operating under UAE Federal Law No. 7 of 2019 Concerning Medically Assisted Reproduction.
We collect and process some of the most sensitive personal and medical information a patient can share. This Privacy Policy explains exactly what we collect, why we collect it, how it is protected, and the rights you hold over your data. By using our website (bestivf.ae) or attending our clinic, you acknowledge this Policy.

2. Data We Collect

a) Personal Identification Data

Full name, nationality, date of birth, Emirates ID or passport number
Marital status and proof of marriage (required under UAE law for ART services)
Contact details: phone number, email address, residential address

b) Medical & Clinical Data

Reproductive and fertility history, hormonal profiles, diagnostic test results
Treatment protocols, embryology records, genetic screening results
Medication history, surgical notes, and ultrasound/imaging data
Cryopreservation records for eggs, sperm, and embryos

c) Financial Data

Payment information for billing and insurance reimbursement purposes
Insurance details where applicable (DHA/DOH THIQA or private cover)

d) Website & Digital Data

IP addresses, browser type, pages visited (via cookies and analytics tools)
Enquiry and appointment form submissions
WhatsApp or social media messages sent to our official accounts

3. Why We Collect Your Data

We process your personal data on the following lawful bases:
Delivery of fertility treatment, IVF/ICSI, and ancillary medical services
Compliance with UAE Federal Law No. 7 of 2019 and all MOH/DHA/DOH regulatory requirements
Maintenance of mandatory clinical records as required by HAAD, DHA, and JCI accreditation standards
Communication regarding appointments, treatment progress, and follow-up care
Billing, insurance processing, and financial record-keeping
Quality assurance, internal audits, and service improvement
Responding to your queries via web forms, phone, email, or WhatsApp
Marketing communications about our services (only where explicit consent has been given)

4. Sensitive Medical Data & Confidentiality

In accordance with Article 19(2) of UAE Federal Law No. 7 of 2019, Best Life Fertility Centre maintains strict confidentiality over all ART-related patient data. Our confidentiality obligations include:
No patient’s fertility history or treatment records will be disclosed to any third party without explicit written consent, except where required by law or court order
All staff with access to clinical data sign binding confidentiality agreements
Electronic records are protected by encrypted systems and role-based access controls
Physical records are stored in secured, access-controlled environments
We comply with the DHA Policy for Health Information Assets Management and all applicable UAE healthcare data protection standards.

5. Data Sharing

We do not sell, rent, or trade your personal data. We may share your information only in the following limited circumstances:
With licensed referring physicians or specialists as part of your treatment plan (with your knowledge)
With accreditation bodies (JCI, EIAC) during scheduled audits — data is anonymised where possible
With insurance providers or TPAs for billing and reimbursement purposes
With third-party IT providers who support our clinical software under strict data processing agreements
With government health authorities (MOH, DHA, DOH, HAAD) when legally required
In anonymised, aggregated form for clinical research or published outcome reporting

6. Cryopreservation Records & Embryo Data

Records relating to frozen embryos, oocytes, and sperm samples are subject to the highest level of protection within our facility. In accordance with UAE law:
Frozen biological material may be preserved for up to five years, extendable upon written spousal consent
No biological material may be used, transferred, or disposed of without the written consent of both spouses
Detailed records are maintained throughout the storage lifecycle as required by the MOH and DHA

7. International Patients

Best Life Fertility Centre serves patients from over 40 countries. If you access our services from outside the UAE, please note:
All data collected is stored and processed within the UAE
We do not transfer biological specimens outside the UAE except where expressly permitted by applicable UAE law
By submitting an enquiry or booking a consultation, international visitors consent to data processing under UAE law

8. Cookies & Website Tracking

Our website (bestivf.ae) uses cookies and similar tracking technologies to improve your browsing experience and gather analytics data. We use:
Essential cookies — required for site functionality
Analytics cookies (e.g., Google Analytics) — to understand how visitors use our site
Marketing cookies — where consent has been obtained, to deliver relevant content
You may manage cookie preferences through your browser settings. Disabling non-essential cookies will not affect your ability to access our clinical services.

9. Data Retention

We retain personal and medical data in accordance with:
UAE MOH and DHA requirements for medical record retention (minimum 10 years for adult patients)
JCI accreditation standards for clinical documentation
Legal hold requirements in the event of any dispute or regulatory inquiry
Digital marketing data (e.g., newsletter lists) is retained only while consent remains active and is deleted within 30 days of withdrawal.

10. Your Rights

You have the following rights regarding your personal data:
Right of access — to request a copy of the personal data we hold about you
Right to rectification — to correct inaccurate or incomplete personal data
Right to erasure — where legally permissible (note: clinical records cannot be erased before mandatory retention periods expire)
Right to withdraw consent — for marketing communications, at any time
Right to raise a concern — you may contact the UAE Ministry of Health or the relevant emirate health authority
To exercise any of these rights, contact our Data Privacy Officer at: [email protected] or call +971 65455610.

11. Security

We implement appropriate technical and organisational measures to protect your data, including:
TLS/SSL encryption for all online data submissions
Role-based access controls and audit trails on clinical systems
Regular staff training on data protection and patient confidentiality
Physical security controls at our Sharjah facility
In the event of a data breach that poses a risk to your rights, we will notify you and the relevant regulatory authority in accordance with applicable UAE law.

12. Children’s Data

Our website is not directed at individuals under the age of 18. We do not knowingly collect personal data from minors through our digital channels. Information relating to minors born as a result of treatment is handled exclusively under our clinical record-keeping protocols.

13. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations. The effective date at the top of this page will be updated accordingly. Continued use of our website or services following any update constitutes acceptance of the revised Policy.